Dog owners do not have an upscale
facility that they can drop their dogs off for the day while they are at work
or overnight stay while they are out of town. In addition to these
accommodations, owners do not have a facility that also allows their dog(s) to
be out playing and socializing with their dog friends the entire stay. This
need is for dog owners who do not
have a facility for day care/overnight stays that allow dogs to be roaming
during the stay (e.g. not kenneled). There is lack of this type of facility as
most dog resorts kennel the dogs. Currently, customers are having to
reluctantly board their dog in a kenneled facility, have someone take care of
their dog at their house, or take their dog with them. This is an opportunity
that is limited to individuals with dogs and who have a higher median income or
budget to provide their dog with better care. This window for this need is
indefinite as people will always own dogs and need a care taker when they are
away. This opportunity would be limited to a certain geographical region and could
potential expand depending on success of initial operation. In terms of demographics,
this opportunity again, would be for *any* dog owner.
My business, Dee-Ohh-Gee Resort & Spa, would offer multiple
services to dog owners. The main concept and service of the daycare & pet
resort is to provide dogs with a kennel free stay to allow for comfortability
and a fun atmosphere while the owners are away. The goal is to provide ultimate
happiness and reduce stress for pets while they are away from home. I recognize this is not for every dog, so
there will be an option for kenneling in spacious and private kennels to reduce
stress and nervousness in the dogs that do not handle group situations well.
The daycare & resort would offer daycare and overnight stays for the pups.
There will also be grooming services available at the resort. The money maker would
be the daycare and overnight boarding. Daycare fees would start at $30 a day
per dog or there is the option to buy multi-day passes. Boarding would start at
$45 a night and there would be discounted rates for families with multiple
dogs.
The opportunity need will be met
by the services provided. Customers will have a place they can trust to take
care of their dog while they are away. The dogs will not be kenneled unless the
owner wants them to be. Customers will pay more to allow their dog to have a
fun and remain stress-free stay while they are away. I do not think that there will be difficulty
in getting owners to switch to this concept. Quality is greater than quantity
so spots will be limited. There will be
staffing at the facility 24/7. During the busy hours 7am-6pm there will be a
minimum of 5 employees in the facility at all times. During evening and
overnight hours there will be 1-2 employees on site. Customers will value and
appreciate the implemented measures to assure the best for their pups. Nothing
is worse than going to pick your pup up from a boarding facility and then they
run as fast as they can out the door. Owners will be willing to send their pup
to a place that will care for their dogs in the same way that the owners do.
This will be a facility that dogs are happy to come to and will be excited when
they pull in the parking lot.
*owners with
socially well-behaved dogs.
Danielle,
ReplyDeleteFirst off, I love the name of your business. It is simple, yet still pretty creative. I also liked the plan you came up with for receiving profit. The various levels of service you provide will help find you new niches in the market and the different levels of pricing will make your business a realistic option for people with all different kinds of financial back grounds. The detail you were able to provide in this assignment really brings your opportunity to life and lets me get a better feel for what you're trying to accomplish.