ABOUT ME: I am a
passionate, strong, motivated, driven, and hard-working student and
professional. I have acquired many skills during my years as a student and
working in the professional world. Some of those skills include, time management,
self-motivation, the ability to work under pressure or stress and creativity to
name a few. I aspire to live a happy and meaningful life – I want to do good in
my community through my work and in my personal life. My business concept for
the dog daycare & pet resort is in line with my aspirations and would play
a fulfilling role in my life.
SERVICES: My business would offer
multiple services to dog owners. The main concept and service of the daycare
& pet resort is to provide dogs with a kennel free stay to allow for
comfortability and a fun atmosphere while the owners are away. The goal is to
provide ultimate happiness and reduce stress for pets while they are away from
home. I recognize this is not for every dog, so there will be an option
for kenneling in spacious and private kennels to reduce stress and nervousness
in the dogs that do not handle group situations well. The daycare & resort
would offer daycare and overnight stays for the pups. There will also be
grooming services available at the resort.
CLIENTELE: The daycare &
resort will not be for all dog owners or all dogs. The rates would be higher
than that of a standard boarding facility, however the grooming services would
be at a competitive rate. The daycare & resort will be offered to
dogs of all sizes who meet the following requirements:
·
Friendly and get along well with other dogs. Temperament tests
will be required prior to boarding or daycare for new pups. If dog fails
temperament test, they will be turned away.
·
Must be up to date on all vaccinations and on flea/heart worm
medication.
·
Must be spayed/neutered
·
Must have Kennel Cough vaccine every 6 months
There will be a private
room for pups who meet the requirements above but would prefer some alone time
in a spacious and comfortable kennel.
VALUE: Customers will pay more
to allow their dog to have a fun and remain stress-free stay while they are
away. Quality is greater than quantity so spots will be limited. Customers will value and appreciate the
implemented measures to assure the best for their pups. Nothing is worse than
going to pick your pup up from a boarding facility and then they run as fast as
they can out the door. Owners will be willing to send their pup to a place that
will care for their dogs in the same way that the owners do. This will be a
facility that dogs are happy to come to and will be excited when they pull in
the parking lot.
UNIQUENESS: The core competencies
will be to manage the actions and behaviors of the dogs, provide a fun and safe
atmosphere and most importantly provide impeccable care for the dogs. What sets
this daycare & resort apart from others is the kennel free service, as most
places kennel the dogs for a majority or all of the stay. This daycare &
resort provides accommodation that others do not, a few examples are 24/7
staffing/care, pick up/drop off at all hours and the best care for the
dogs.
ELEMENTS:
All of the elements discussed
above go together well and complement each other. All components of the
business work together to create a successful daycare & resort. Without the
minimum elements listed above, the business would not be as successful or safe
for dog owners, customers and staff.
FEEDBACK MEMO:
The feedback that I received
was all positive and there were no critiques or suggestions. I re-read my assignment
for the Idea Napkin No. 1 and made some edits in this post regarding the value
that customers receive for this service and also the clientele that I am
provide this service to.
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